An SEO white label agency is an SEO company which offers SEO services on behalf of another company. In the USA, this setup is very common among marketing agencies that want to add more SEO services without creating an SEO department from scratch. Usually, an SEO white label agency performs most of the backend work such as keyword research, content optimization, on, page optimization, technical SEO, and performance reporting. The agency stays invisible while the main service provider is busy handling the client relationships. Such a setup helps companies to scale SEO offerings successfully, keep a steady working process, and satisfy the clients needs by using professional SEO merchandise.